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Women Pretty Panties

Gisele Bündchen for H&M

Spring has come – and the fashionable public is drawn to beauty. Isn’t it because the charming Gisele Bundchen appeals to us from the pages of numerous magazines and the photos of many advertising campaigns? One of new Giselle’s occurrences is in H&M commercial.

The recent pictures with the supermodel look light and tender, and it is just the image George Cortina has chosen for her. Gisele has tried on light flying dresses and tops, overalls with floral print – everything you might feel so anxious to withdraw from your wardrobe (or to get it at some stores).

Spring Summer 2011 Bebe Pin-Up Style Dresses Collection

In spring summer 2011, Bebe offers a collection with the potential to create images in the pin-up style: dresses and tops, bustiers, shirts with lace, a coat of the “new look” silhouette, an animalistic print and gold, with lots of bright colors in the accessories.

The advertising campaign of Bebe is characterized by the same style.

Amber Heard is the new face of Guess

Stunning actress Amber Heard has been announced as the new face of giant jeanswear brand Guess.

The ‘Pineapple Express’ actress will now join a dazzling roster of stars including Claudia Schiffer, Amna Nicole Smith and Carla Bruni as the face of iconic brand when she appears in an advertising campaign for the company later this year.

Amber said: "I've been a huge fan of Guess for a long time and to be the new face of the Fall 2011 campaign is very exciting.”

Guess' creative director Paul Marciano revealed he is excited about the collaboration and chose the blonde actress for her "all-American good looks"

He said: "We are thrilled to have signed Amber Heard for the Guess Fall 2011 advertising campaign. Amber embodies the essence of the true Guess girl with her natural beauty and classic.”

Lady Gaga Is a Fashion Icon

Having collected five Grammy awards for her singing, Lady Gaga is in for recognition in another walk of life – RadarOnline reports that the stage superstar is to become an officially recognized fashion icon.

The decision comes from the New York Council of Fashion Designers of America (CDFA) who gave out this week that the Born This Way artist will be granted the prestigious Fashion Icon Award at their Fashion Awards event this year.

The CFDA Fashion Awards annual was established to honor present-day fashion trailblazers. The 2011 celebration is set for June 6 at Lincoln Center’s Alice Tully Hall. CFDA’s previous award recipients team (to include Gaga soon!) comprises Kate Moss, Iman, Sarah Jessica Parker and Nicole Kidman.

Other Hollywood stars are expected to appear as nominates at the style awards show. The Swarovski Award promises a fierce competition where child stars (who are also prominent fashion figures) Ashley and Mary-Kate Olsen will stand for their own against designers Joseph Altuzarra and Prabal Gurung. The twin sisters are regarded as the women’s wear category rising stars.

Men proved to be better shoppers than women

Men proved to be better shoppers than women, making the necessary buys quicker and more efficiently – such are the (surprising?) findings of a survey of 3,000 people commissioned by Austin Reed. And that is notwithstanding the fact that women go shopping more frequently.

Naturally, ladies are wont to treat shops as if they were museums – they go about looking at things, trying things on and often come back home without buying anything.

“Women treat shopping as a day out,” summed up a spokesman for Austin Reed, adding that men set about buying things in a business-like fashion. While women are curious whether they will be able to come across something yet more exciting, men hardly take longer than 26 minutes to grab what they came for.

Moreover, 75% of blokes claimed that once they decided to go shopping for something they get it the first time round – a statement that was endorsed by only 45% of female shoppers.

As a bit of side news, the survey showed that men are ready to fork out more money on new items of clothing… of course not forgetting new gadgets!

The spokesman called men “more focused” and “efficient” when in shops, to be relied on for making reasonable buys of things that will last for long.

Anne Fontaine to launch Glam Collection

Anne Fontaine is introducing the Glam collection for spring.

Glam is an overtly sexy line of corsets, neck collars and transparent tops, ranging in price from $1,600 to $2,500. Glam will be sold at flagships. “Some items may be too racy for certain stores or too provocative for certain customers.

In addition to that, there will be a real focus on fashion accessories. For spring-summer, there also are leather handbags with flower appliqués, perforated and woven leather belts, and jewelry with flower and butterfly motifs and fashionable sunglasses.

Besides, Anne Fontaine is also launching a line of skin care products and Spa salons.

Riccardo Tisci to Replace John Galliano at Dior

Italian designer Riccardo Tisci, who initially turned down his job as creative director at Givenchy because he wanted to concentrate on his own line, has accepted the offer to replace John Galliano at Dior.

The 36-year-old designer was reluctant to concentrate on his own line, but he changed his decision, when his mother told him she is selling his father’s home after falling on hard time, he quickly changed his mind and accepted Dior’s offer to replace Galliano.

Riccardo said, "When I heard that it was like a knife in my heart. I felt like such a failure, that my mother had to sell the house of my father whom I don't remember.

"And then I went to Paris, and they showed me a contract with all these zeros on it, and it was like help from God. I thought 'If I sign this, my mother will never have to worry again.' So I signed it."

On the other hand, Givenchy will now work with Haider Ackerman after Tisci’s departure.